Burberry - Luxury brand with global business Example For Free - Free Essay Example

Sample details Pages: 4 Words: 1063 Downloads: 3 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? Burberry was founded in 1856 when Thomas Burberry constructed his first outerwear garments for the sportsmen of Basingstoke, England. Burberry has become a leading luxury brand with a global business. Burberry is a British fashion house manufacturing such as clothing accessories, perfume and cosmetics, jewellery etc. Don’t waste time! Our writers will create an original "Burberry Luxury brand with global business Example For Free" essay for you Create order Its distinctive tartan pattern has become one of its most famous widely copied trademarks. The red, camel, black and white lines became synonymous with Burberry and mostly people could recognise this brand when they just see the check.Its trademark products are mostly fashionable handbags and exclusive fragrances. The Creative Director is Christopher Bailey and the current CEO is Angela Ahrendts. The Company owns stores in more than 38 countries around the whole world. In 2008 Burberrys revenues were ÃÆ' ¢Ãƒ ¢Ã¢â€š ¬Ã… ¡Ãƒâ€šÃ‚ ¤995.4 millions. In recent decades, the company has become one of the most popular fashion brands in the world. HM Queen Elizabeth II and HRH The Prince of Wales have granted the company Royal Warrants. The red, camel, black and white lines became synonymous with Burberry and mostly people could recognise this brand when they just see the check. Burberry has as known as the original British luxury brand which placed by the Royal Army. The company is list ed on the London Stock Exchange and is one of the FTSE 100 Index. Company History In 1879, Thomas Burberry invented gabardine a breathable fabric made using an innovative process whereby the yarn was waterproofed before weaving. This fabric was not only water-resistant but also extremely durable. A patent was taken out in 1888. In 1891, Thomas Burberry opened his first shop in London at the Haymarket, now the site of Burberrys corporate headquarters. In 1901, Burberry was commissioned by the War Office to design a new service uniform for British officers, resulting in the trench coat. After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.The Burberry Knight logo was developed and registered as a trademark in 1904. New York and Paris opened afterward. During the Second World War, Burberry continued to supply high quality gabardines to servicemen in all branches of the service s for officers. Burberry was first awarded the Royal Warrant from The Queen in 1955. The Burberry check had been primarily used as a coat lining until a presentation was made in 1967, after that the trademark design applied to umbrellas, luggage and scarves products. Burberry was becoming an independent company until 1955, which Great Universal Stores (GUS) took over it. Burberry Group plc was initially started appeared on the London Stock Exchange in July 2002. Accounting Ratios All of the financial data is supplied form the Burberry official web site. Data are all counted as at 31 March of every year. All numbers are presented in 3d.p. form. The currency is GBP in million. Current Assets Ratio = Current Asset : Current Liabilities 2008: pound;588.40 : 436.20 = 1.349 : 1 2009: pound;742.40 : 546.80 = 1.358 : 1 Difference = 1.358 1.349 = pound;0.009 The ratio in 2009 has slightly increased which mean for each pound of current liabilities the business has the higher amount of current asset to return. Acid Test Ratio = Current Assets Inventories : Current liabilities 2008: pound;588.40 268.60 : 436.20 = 0.733 : 1 2009: pound;742.40 262.20 : 546.80 = 0.878 : 1 Difference = 0.878 0.733 = pound;0.145 Current assets are lower than current liabilities in both years. There is about 14 pence more available of current assets to pay each one pound current liabilities without included inventories in year 2009. Gross Profit Ratio = (Gross Profit / Total Revenue) X 100% 2008: (pound;617.70/995.40) X 100% = 62.055% 2009: (pound;665.80/1201.50) X 100% = 55.414% Difference = 55.414 62.055 = -6.641% In 2009, the profit ratio has dropped 6.6% which mean 6.6% of gross profit had decreased inside the total sales. Net Profit Ratio = (Net profit before tax / Total Revenue) X 100% 2008: (pound;195.70/995.40) X 100% = 19.660% 2009: (pound;16.10/1201.50) X 100% = 1.340% Difference = 1.340 19.660 = 18.32% The net profit ratio had dropped sharply by 18.32% which means the revenue contained 18.3% less net profit. Mark up ratio = (Gross Profit / Cost of Goods Sold) X 100% 2008: (pound;617.70/377.70) X 100% = 163.542% 2009: (pound;665.80/535.7) X 100% = 123.823% Difference = 123.823 163.542 = -39.719% The ratio of gross profit to cost of goods sold had decreased by about 40%. Return on Capital Employed = (Net profit before tax/Shareholders funds) X 100 2008: (pound;195.70/495.30) X 100% = 39.511% 2009: (pound;16.10/539.30) X 100% = 2.985% Difference = 2.985 39.511 = -36.526% The ROCE on 2009 2.985% which mean in each pound of shareholders funds, about 3 pence is returned. During 2008 and 2009 the returns had dropped about 37 pence. Fixed Assets Turnover Ratio = (Total Revenue/Fixed Assets) 2008: pound;995.40/364.80 = 2.729 2009: pound;1201.50/383.30 = 3.135 Difference = 3.135 2.729 = 0.406 The turnover ratio in 2009 showed that in each pound of assets value had 3.10 pound returns from the revenue income the ratio return increased about 40 pence. Dividend Yield Ratio = (Dividend per share/Market price per share) X 100% 2008: (pound;0.12/4.50) X 100% = 2.667% 2009: (pound;0.12/2.80) X 100% = 4.276% Difference = 4.276 2.667 = 1.609% The dividend ratio in 2009 showed that for each share will earn 4.276% dividend but raised about 1.6% from last year. Price Earnings Ratio = Market Price per Share / Earnings per Share 2008: pound;4.50/0.32 = 14.062 2009: pound;2.80/0.31 = 9.032 Difference = 9.032 14.062 = -5.03 PER in 2009 showed that for each about 9 pound of share could got 1 pound share earnings and the ratio was about 5 lower than last year. Stock Turnover Ratio = Cost of Goods Sold / Average Stock at Cost 2008: pound;377.70/209.2 = 1.802 2009: pound;535.70/265.6 = 2.017 Difference = 2.017 1.802 = 0.215 Stock turnover ratio had increased by 0.2 from last year. In another word for each pound of stock cost, about 20 pence more will spend on the cost of goods sold. Evaluation Based on the data provided by the site, Burberry has making improvement on sales year by year. This means much more people approbate this brand and enjoy owing it. By looking through the calculation, most ratios didnt seem to have a great difference between years. For the most different gap I think would be the market price per share. It had a huge drop from pound;4.50 from last year to pound;2.80. It was totally affect the net value of the company and the FTSE 100 Index. The main cause of that change was because of the credit crunch in 2008 September. The global share market dipped sharply and millions of people lost their jobs. Those problems engender the crash dive of the currency of Great Britain Pound. However, leading the fashion around the world, Burberry seem did not had a big crash on their retail business. By ceaselessly producing marvellous products, its status would never be affected easily. It is always a representing the classic and modern faction symbol in the UK people thought. People always feel it is a honour to wear Burberry products hence its check and trademark have already emblematise to a luxury logo.

Essay on Cross Cultural Exchanges on the Silk Road Networks

Silk was an important item that was traded and began during the Han Dynasty. The Silk Road was a network of trade routes and the first marketplace that allowed people to spread beliefs and cultural ideas across Europe and Asia. Merchants and traders of many countries traveled technologies, diseases and religion on the Silk Road; connecting the West and East. They also imported horses, grapes, medicine products, stones, etc. and deported apricots, pottery and spices. The interaction of these different cultures created a cultural diffusion. The road consisted of vast and numerous trade routes that went between China and Europe. Long distance trade came to action when rulers invested in making roads and bridges. â€Å"During the 1870s, silk†¦show more content†¦The first Indian ruler to become a Buddhist was Ashoka. â€Å"Ashokas patronage, however, was especially important in the history of Buddhism, for he not only sustained the faith at an important point in its dev elopment but spread it far beyond his own borders.† Ashoka had commands engraved on pillars, which was a big impact on the spread of Buddhism in communities. â€Å"Central Asia became a major center of Buddhism by the first century C.E., and from there the faith spread along the Silk Road and into China and Korea.† Because of Ashoka, religions were passed quickly through the Silk Roads. Gregory, the Wonderworker converted people into Christianity. Christian communities thrived in Mediterranean basin by late third century C.E. Christians also attracted people from southwest Asia and in the Roman Empire. Individuals started isolated themselves and lived like hermits, devoting their time to praise God. The Christian communities in Mesopotamia and Iran were very sizable with the number on converts until the seventh century C.E. There we also Nestorian communities in India, central Asia and China which emphasized human nature of Jesus. Unfortunately, Mediterranean church authorities rejected Nestorius’s views. Another religion that was founded was Manichaeism. Prophet Mani, whom was a sincere Zoroastrian from Babylon in Mesopotamia, founded Manichaeism. Mani was inspired by Buddhist, Christian and Zoroastrian andShow MoreRelatedCause of the Disappearance of the Indus Valley Civilization1675 Words   |  7 PagesAryans, floods, drought, and/or decline in trade with other societies. Topic 1: On several occasions in class, we discussed the processes of accretion and syncretism. Describe and analyze the cross-cultural influences in a Mediterranean and Indus Valley context. 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With a strong foundation for success, these new day nations were able to expand trade and cultural exchanges to a level unreachable to their predecessors. Fresh blood, economic development, and demographic growth were the major contributors to the increased cross-culturalRead MoreAP World1176 Words   |  5 PagesBantu-speaking peoples stimulate cross-cultural interaction? 11. In what ways were the histories of the Ancestral Pueblo and the Mound Builders similar to each other, and how did they differ? Key Terms Ancestral Pueblo: Formerly known as the Anasazi, this people established a mixed agricultural and gathering/hunting societyin thesouthwestern partofNorth America. (pron. PWAY-blow) Apedemek: The lion god of classical Meroà «; his popularity shows a turn away from Egyptian cultural influence. (pron. ah-PED-eh-mek) Read MoreGlobalization Is The Process Of International Integration6873 Words   |  28 Pagesother aspects of culture. Advances in transportation and telecommunications infrastructure, including the rise of the telegraph and its development the Internet, are major factors in globalization, generating further interdependence of economic and cultural activities. Though scholars place the origins of globalization in modern times, others trace its history long before the European Age of Discovery and voyages to the New World. Some even trace the origins to the third millennium BCE. Large-scaleRead MoreAp World History Units 1-3 Study Guide Essay4374 Words   |  18 Pages * Copper 4. The spread of the Bantu-speaking peoples over southern Africa can be best explained by their * Knowledge of agriculture 5. Characteristics of complex civilizations * Specialization of labor * Trade and cultural diffusion * Written languages * Complex political order and power 6. Evidence proves that the Mesopotamians * Traded extensively with peoples as far away as Anatolia, Egypt, India 7. 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Poliomyelitis in Nigeria - 1712 Words

Introduction For Nigeria, the polio virus is still around in the country because of purely religious reasons. A section of the country, precisely the northern axis spurned a theory that the polio vaccine was fertility control tool of the west. Nothing could be further from the truth! But for intervention of senior clerics and prominent politicians from the area, there would have a standstill in the eradication efforts. To worsen matters, damage had been done by the time of the intervention as a case from caused Sudan which had been free to be re-infected again. And the world was back to square 1 in polio eradication efforts! The world is not resting on its oars and efforts mainly in the form polio eradication campaigns and conferences. One of such conferences held in the Nigerian capital, Abuja where stock taking of Nigeria`s polio situation (and by extension polio situation worldwide since Nigeria is one of last places polio is yet to eradicated) (BBC Focus on Africa programme, Apri l 28,2014). That conference informed participant and the whole world of the progress the country was making. It emerged that Nigeria recorded only two cases in the last year which was an improvement on early figures. Furthermore, the World Health Organisation (WHO) issued the most radical directive when it imposed travel restrictions on individuals from Pakistan advising that travellers from the Asian country prove full polio vaccination before they could travelShow MoreRelatedWhat Is Poliomyelitis?1564 Words   |  6 PagesWHAT IS POLIO? Poliomyelitis or polio, is highly contagious viral infection that can lead to abnormal conditions such as paralysis, breathing problems, or even lead to death. 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Revival • Selena Gomez free essay sample

Selena Gomez, a princess of the music industry, released a third solo album that’s cleaner and richer than ever. Following her wild success with â€Å"Stars Dance† (2013) and â€Å"For You† (2014), â€Å"Revival† (2015) is full of flesh for an album in monotone colors. It feels totally fresh and more personal than many other big names on the shelf. People are talking about Gomez’s breakaway from her Disney-friendly, teen-themed pop group Selena Gomez the Scene. I can still remember trying to memorize the lyrics to â€Å"Who Says† in middle school and gushing over her latest music video. Some of those positive messages linger in â€Å"Revival,† but they’re smoothed over with a layer of glamour. They can be seen in the casual, whistling â€Å"Kill Em with Kindness,† and â€Å"Rise† has heart and uplifting lyrics. â€Å"Revival† is filled with classy, smooth snaps and chirps, trademarks of the lush, minimalist mainstream pop of today. â€Å"Same Old Love† is one of the best examples, filled with cool anguish and sensuality all at once. We will write a custom essay sample on Revival †¢ Selena Gomez or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Gomez tackles the album with what I would imagine your twenties are supposed to be like. There’s an inevitable energy, whirlwind of emotions, and putting yourself first. The songs deal with mature topics, like the greedy, giggly â€Å"Hands to Myself† and the Internet-famous â€Å"Good for You† featuring A$AP Rocky. â€Å"Me the Rhythm† and â€Å"Body Heat† are music for the senses, while â€Å"Sober† and â€Å"Camouflage† are more serious, with frustration and anger locked tight in the lyrics. â€Å"Revival† is an impressive new front in Gomez’s music, hard-earned and intriguing, raising the question of what’s next. Sometimes it’s disappointing that Gomez puts more oomph in the beats than in her promising lyrical power, but it’s admirable that she places herself first in the album. The results are beautiful. Whether or not you’re one for celebrity gossip, you’ll appreciate Gomez’s public physical self-restoration. Her music comes from the inside out. It’s her revival.